The Shape of Design+Experience
"User engagement is like a designer suit. Tailored by Design and Experience to create a perfect fit."
The Shape of Design+Experience
"User engagement is like a designer suit. Tailored by Design and Experience to create a perfect fit."
Design with Purpose
Design is the face of functionality. It’s not an embellishment or bling for the sake of being beautiful. Design communicates an idea by informing clearly and concisely. It is the visual voice of the brand’s personality and is hand-stitched to create an engagement.
Good design creates an environment promoting mutual and reciprocal action -- one that influences and encourages a learning experience for both the viewer and the brand. Design has to be flexible and able to offer a memorable experience in all of its multi-platform engagements.
Every user interaction and data bit gathered is valuable and becomes an important part of the design mosaic. Design must be practical, functional and accessible, requesting minimal input to achieve the optimal output. It must engage and complete the dialogue that produces desired results. It is the gateway to action and the catalyst for reaction.
PORTFOLIO
"Design is not 'embelishment,' it is the face of functionality"
PORTFOLIO
"Design is not 'embelishment,' it is the face of functionality"
TRASH TYCOON®
SPECIAL OLYMPICS®
OPTIVE® Fusion Ad Campaign
DUPLI-COLOR® Application Suite
ALLERGAN® Quality is Key
JUVEDERM® Website
KOOL® Online Lifestyle Campaign
OPTIVE® Digital Aid
ALLERGAN
ROGERS® Connected REP App
MEDLEY HEALTH
FACE2FACE Consultation App
INFOGRAPHIC
ROGERS® Wireless
OPTIVE® Dry Eye Disease Campaign
Awards
“I love teamwork. I love the idea of everyone rallying together to win.”
Awards
“I love teamwork. I love the idea of everyone rallying together to win.”
2012 - Outstanding Achievement in Healthcare - Medley Health
2012 - Best in Class in Banking - Citizens Bank "Bank Plan Explorer Tool"
2012 - Outstanding Achievement in B2B - Rogers Connected Rep
2012 - Silver - Creativity International Awards - Medley Health
2012 - Honorable Mention - Creativity International Awards - Citizens Bank Plan Explorer
2012 - Honorable Mention - Creativity International Awards - Rogers ConnectedRep Salesforce App
2012 - Best Telecommunication Mobile Website – WMAMobileWebAwards – Rogers One Number
2012 - Gold - Horizon Interactive Awards - Medley Health (B2B)
2012 - Gold - Horizon Interactive Awards - Citizens Bank Plan Explorer
2012 - Silver - Horizon Interactive Awards - Citizens Bank Plan Explorer (Animation)
2012 - Silver - Horizon Interactive Awards - Medley Health (Consumer Information)
2012 - Gold - Astrid Awards - Medley Health
2012 - Silver - Astrid Awards - Cincinnati Children's Hospital
2012 - Best B2B Mobile Application - IAC Awards - Rogers ConnectedRep Salesforce App
2012 - Best Healthcare Provider Website – IAC Awards - Medley Health
2012 - Bronze - Horizon Interactive Awards - Rogers ConnectedRep Salesforce App (Mobile App)
2012 - Bronze - Horizon Interactive Awards - Cincinnati Children's Hospital (Consumer Information)
2012 - Bronze - Horizon Interactive Awards - Citizens Bank Plan Explorer (Video)
2011 - Gold - Addy Awards - Pilot Pen “Not Just a Pen” (Email)
2011 - Silver - Addy Awards - High Point Auto Insurance “Jersey Doesn’t Stink” (Microsite)
2011 - Silver - Pharma Choice Awards - Medley Health
2011 - Silver - John Caples International Awards - High Point Auto Insurance “Jersey Doesn’t Stink” (Micro site)
2011 - Finalist - John Caples International Awards - High Point Auto Insurance “Jersey Doesn’t Stink” (Social Media)
2011 - Platinum - Creativity International Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
2011 - Outstanding Achievement - Interactive Media Awards - Pilot Pen “Not Just a Pen”
2011 - Outstanding Achievement - Interactive Media Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
2011 - Bronze - Astrid Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
2011 - Leader - Echo Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
2011 - Finalist - Echo Awards - Pilot Pen “Not Just a Pen”
2011 - Silver - Horizon Interactive Awards - Pilot Pen “Not Just a Pen”
2011 - Bronze - Horizon Interactive Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
2011 - Insurance Standard of Excellence – Web Marketing Association - Pilot Pen “Not Just a Pen”
2011 - Outstanding Website – Web Marketing Association - High Point Auto Insurance “Jersey Doesn’t Stink”
The Tailor
"I don't cut corners, I stitch them together to fill the gaps"
The Tailor
"I don't cut corners, I stitch them together to fill the gaps"
Carlo Weinbrenner
CREATIVE DIRECTION / DESIGN
- 16+ years creating targeted online & offline engagements for world’s most recognized brands.
Founding Partner and Chief Creative Officer of Trash Tycoon, a NYC-based, social gaming startup. Raised over $5.5M in private equity for development of social games aimed at changing consumer behavior in the area of health and sustainability.
Created winning pitch concept and managed a campaign resulting in returns of over $1.5 million in client sales.
- Delivered an at risk project on time and on budget, resulting in revenue returns over 3 times the account average. This success also lead to acquiring all digital projects from the client, increasing agency profits.
- Managed an account for more than 2 years, each year receiving the highest agency rating possible. The stellar relationship has led clients signing on for $1.7 million of work for the first year and $3 million the year after.
- Extensive experience leading, mentoring and inspiring award-winning creative teams of art directors, designer animators, video editors, and writers through all steps in conceptual design and development process.
- Proven ability to grow existing accounts and win high profile new business with strong client relationships and ideas that balance a creative expression with a results oriented commercial responsibility.
- Successfully realigned at-risk projects that were behind schedule and creative development. Restructured and lead teams, created solutions and established workflows that ensured delivery for projects.
- Hands-on experience with all facets of design and production of both traditional and online communications.
BRANDS
McGraw Hill Education
The Simpsons
NBA
MGM
1800 Cuervo
Three Olives Vodka
DOT
Citizens Bank
Starbucks
Microsoft
KOOL
CAMEL
ATARI
Lenovo
Natrelle (breast)
OPTIVE
GlaxoSmithKline
Bristol-Myers Squibb
Allergan
Ganfort (glaucoma)
Special Olympics
ROGERS
Microsoft
and others