Carlo Weinbrenner

CREATIVE DIRECTION / DESIGN

• 16­+ years creating targeted online & offline engagements for world’s most recognized brands.

• Founding Partner and Chief Creative Officer of Trash Tycoon, a NYC-based, social gaming startup. Raised over $5.5M in private equity for development of social games aimed at changing consumer behavior in the area of health and sustainability.

• Created winning pitch concept and managed a campaign resulting in returns of over $1.5 million in client sales.

• Delivered an at risk project on time and on budget, resulting in revenue returns over 3 times the account average. This success also lead to acquiring all digital projects from the client, increasing agency profits.
   
• Managed an account for more than 2 years, each year receiving the highest agency rating possible. The stellar relationship has led clients signing on for $1.7 million of work for the first year and $3 million the year after.
   
• Extensive experience leading, mentoring and inspiring award-winning creative teams of art directors, designer animators, video editors, and writers through all steps in conceptual design and development process.
   
• Proven ability to grow existing accounts and win high profile new business with strong client relationships and ideas that balance a creative expression with a results oriented commercial responsibility.
   
• Successfully realigned at-risk projects that were behind schedule and creative development.  Restructured and lead teams, created solutions and established workflows that ensured delivery for projects. 
   
• Hands-on experience with all facets of design and production of both traditional and online communications.

BRANDS