DUPLI-COLOR® App Suite

The challenge:
Raise awareness of the Dupli-Color Scratch Fix product and keep the product top of mind when a consumer is thinking about scratch repair and car maintenance.

Target audience:
The Do it yourself car owner, broken into three segments - NEW DRIVERS, EVERYDAY DRIVERS, and people selling their car.

Our solution:
Develop a suite of Dupli-Color branded mobile apps that feature key functionality and tools that car owners can use every day. Each app will have a Scratch Fix product identifier and store locator.

Apps are targeted at key points in a car owners life when they need scratch repair.

CAR 101Your driver’s license doesn’t come with a manual on how to care for your new car. Car 101 helps people navigate the ins and outs of car ownership, with a key focus on what to do if you get a scratch. — **CAR 101**
Your driver’s license doesn’t come with a manual on how to care for your new car. Car 101 helps people navigate the ins and outs of car ownership, with a key focus on what to do if you get a scratch.

SELL MY RIDEIt’s time to sell your car, now what? Sell my ride is an app that helps people maximize their car’s sale price by giving them an easy-to-follow guide on how to stage their car, bringing to light that a key selling tool is a scratch-free … — **SELL MY RIDE**
It’s time to sell your car, now what? Sell my ride is an app that helps people maximize their car’s sale price by giving them an easy-to-follow guide on how to stage their car, bringing to light that a key selling tool is a scratch-free car.

Focuses on the everyday needs of car owners with key features such as car maintenance reminders, Parking garage finder, and a Parking meter timer.

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