OPTIVE® Digital Detail Aid

OPTIVE® is known throughout the eye care industry for its innovation and advanced technology. With the launch of OPTIVE FUSION™, new HA technology in Dry Eye treatment seven years in the making became a reality. Combining the two most recognised eye care polymers [HA + CMC] into one powerfully soothing drop was a "first" for OPTIVE® and the entire Dry Eye category. This was big news.

Educating healthcare professionals, pharmacists, and consumers on this new and innovative product was key to establishing OPTIVE FUSION™ as the go-to product for long-lasting Dry Eye symptom relief.

The iPad Digital Detail Aid offers a close-up look at the science behind the innovation for healthcare professionals, ophthalmologists, and pharmacists.