OPTIVE® Infographic

When creating an infographic for Optive®, the idea was to create an educational and visually compelling presence for patient viewing in an ophthalmologist's waiting room. Symptoms and facts about chronic Dry Eye disease are featured prominently in the presentation.

Used as a hanging poster, the piece is large enough to be seen from any part of the room and offers a sizable area for information to be presented as the viewer moves closer to the piece. As the reader continues to read down the infographic, the immediate call-to-action is to talk to the doctor about Dry Eye and its symptoms once in the exam room.